Useful digital places, shaped around a real audience.
Based on AWAG’s existing service information.
A corporate site, editorial platform, service website and online shop ask different things of their visitors. The brief should define the audience, the primary actions and the information people need before page layouts are designed.
Navigation, hierarchy, copy, visual language and calls to action work together. The interface should make orientation easy and maintain the character of the brand without adding friction.
Responsive behaviour, loading performance, accessibility, content management, analytics and ongoing maintenance shape the real experience after a site is published.
Pages, messages and calls to action need a clear hierarchy. Content modelling early in the project prevents attractive screens from concealing gaps, repetition or an unclear route.
Redirects, metadata, analytics, forms, consent, accessibility and editorial permissions should be verified before the new site replaces the old one.
Platform, integrations, content responsibilities, hosting and maintenance are agreed within the project scope.
Strategy, content, experience, technology and operations need one shared brief.
Define audiences, messages, information architecture, content ownership and conversion routes.
Develop responsive layouts, components, interaction, accessibility and meaningful motion.
Select the platform, integrations, analytics, security, hosting and maintenance model.
Each phase reduces a different kind of uncertainty before development is finalised.
Audit the current site, audiences, content, data, constraints and success criteria.
Create architecture, content, prototypes and the visual system; test important journeys early.
Implement components, integrate systems, migrate content and complete technical and editorial QA.
It begins with the business objective, target audience, existing content, required functions and the actions visitors should be able to complete.
Yes. A redesign starts with an audit of the current structure, content, technology and user journey so that useful elements are preserved and weaknesses are addressed.
Responsive behaviour is part of the design and implementation process. Important journeys should be checked across relevant screen sizes and input methods.
Responsibility for research, copy, translation, imagery, legal review and final approval is agreed at the start; AWAG can support the required disciplines.
Key templates, devices, forms, links, performance, accessibility, metadata, tracking and redirects are reviewed against an agreed launch checklist.
Tell us what you are working through. We will connect you with the right part of AWAG.